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Optotech Ltd.
optotech
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Optotech Ltd. has 15 years of experience in the field of eye-tracking technology. It possesses the necessary expertise and infrastructure to achieve the goals of its projects. The company’s extensive knowledge in eye movement detection enables the development of advanced tools to support specialists in diagnosing dyslexia and implementing therapeutic programs for reading difficulties. Additionally, Optotech has shown significant interest in the fields of marketing and advertising, conducting research focused on consumer behavior analysis. These studies provide valuable insights into how consumers interact with products, advertisements, and shopping environments, thus contributing to the optimization of marketing strategies. One of Optotech's most significant research activities focuses on analyzing students' reading fluency. Reading fluency refers to an individual’s ability to read accurately, quickly, and with comprehension. Optotech has developed an innovative digital tool called eyeRadar, which leverages eye-tracking technology to monitor and analyze students' eye movements during reading.The eyeRadar tool aims to create a digital, measurable, and objective reading profile for each student, highlighting both strengths and weaknesses in their reading abilities. Based on this profile, eyeRadar generates a personalized therapeutic intervention plan to address specific reading challenges and improve areas of difficulty effectively.